5. Super Bowl

The most expensive

Bigger, more show, more expensive. That could be the motto of the Super Bowl. Since 1967, the final between the two best football teams in the United States is part of the planetary events of the year Psl schedule and teams 2018. His half-time concert and unpublished commercials make the Super Bowl an absolute and global show. His images invariably go around the world. You can access it even if you do not really know the difference between the Patriots and the Seahawks.

Which plays in his favor

4 million

The cost in euros of a 30-second commercial during the Super Bowl

The Super Bowl is the most profitable sporting event in the world , thanks to its famous commercials during stoppages. A 30-second commercial spot costs 4 million euros . No wonder, under these conditions, that the broadcasting rights of the NFL championship are the most expensive in the world: 2.78 billion euros per year (3.1 billion dollars). In comparison, the Eurosport channel spent 1.3 billion euros to obtain the Olympic and Summer Olympic Games broadcasting rights from 2018 to 2024 in Europe. Broadcast in 180 countries, the 2015 Super Bowl attracted around 160 million viewers . It's a little less than the final of the Champions League. Just a little.

What's missing

More than any other sport, American football is practiced and watched (almost) by the Americans. Of the 160 million television viewers in 2014, more than 60% came from the United States, despite being broadcast in 180 countries. American football is struggling to export.

Our opinion

Should join forces with the Rugby World Cup to secure the third place of both in an indisputable way.